About Us

Who we are

Shenzhen Simphoenix Electric Technology Co., Ltd is a state-certified private high-tech enterprise as well as a software enterprise recognized by Shenzhen Science and Information Bureau. Established in 2004, Simphoenix is mainly engaged in the R&D, production, marketing and service of industrial control product. Main product covers inverter, servo driver, PMSM, PLC, HMI, etc. Nowadays, Simphoenix has more than three hundred employees and the sales network covers whole country and other more than 60 countries and regions.
With the vision to be an excellent automation product and solution provider, Simphoenix is dedicated to boosting core competitiveness through continuous increasing investment on R&D and optimized layout so as to keep pioneering and innovation in the professional technologies. Based on the technology with independent intellectual property rights, Simphoenix strives to offer satisfied product, solutions and initiative value-added service for customers. Now Simphoenix product has been widely applied in the field of machine tool, plastics, crane, building, textile, cable, air compressor, water supply, HVAC, food and printing machine.
With the mission to create value for customers, Simphoenix is always committed to upgrading business structure in response to market changes, simplifying working flow to realize inner management innovation, building environment that employees are able to have intellectual discussion. Based on the field of industrial control and new energy, Simphoenix strives to be a reliable and respectable automation brand.


2004 |

- Shenzhen Sunfar Electric Technologies Co., Ltd was established

2005 |

- Introduced semi-automatic production line

2006 |

- ERP system was successfully put into use
- 7S was successfully promoted

2007 |

- Software Enterprise
- Hi-tech enterprise
- Passed ISO9000 certification
- E380 series products were verified by CE certification
- China’s top ten brands of general
-purpose Inverters in the inverter industry
- Top ten domestic brands in China’s low-frequency inverter market

2008 |

- OA office automatic system was successfully launched
- Passed SGS certification
- Formally engaged in foreign trade export business
- Financially aided for enterprise research and development investment by Shenzhen scientific research and development fund

2009 |

- Obtained 9 protected patents (including 3 patents for invention, 4 patents for utility models and 2 patents for design)
- Obtained 6 software copyrights
- E300 products were verified by CE certification
- Financially aided by Technological R&D Plan (three new categories) of Shenzhen Scientific and Technological Research and Development Fund
- Top 20 Energy-Conversion and Environmental Protection Benchmarking Enterprises in Shenzhen
- Financially aided by the National Development and Reform Committee for High-end Inverter Industrialization

2010 |

- Annual sales income over RMB 100 million
- National high-tech enterprise
- Shenzhen famous brand
- 8 patents protection (including 1 patent for invention, 3 patents for utility models, and 4 patents for design)

2011 |

- The headquarter was moved to Nanshan Science and Technology Park
- The factory was relocated to Gushu Huichao Industrial Zone, Xixiang, Baoan District
- Employed five German fully automatic production lines, creating a production site with annual output of 500 million
- EHR human resource management system was formally used.
- CRM customer relationship management system was formally used
- 11 protected patents (including 1 patent for invention, 3 patents for utility models and 9 patents for design) 5 software copyrights
- V360 and A510 series products were certified by CE
- Obtained RMB 5 million financial aid by Shenzhen Development and Reform Committee for photovoltaic grid-connected micro-inverter engineering laboratory

2012 |

- Pass reexamination as a national high-tech enterprise
- Launch PDM (product data management) system
-Set up EMC (electro magnetic compatibility) laboratory
-Establish servo program
- Obtain two patents for invention?

2013 |

-Pair trawling chamber established
-Acquisition of motor product line
-Listed into the first Talent Housing Enterprise Directory

2014 |

-Obtain CA100 high performance servo and servo motor industry fund
-Customer-oriented Magazine Voice of Sunfar and internal magazine Sunfarers released
-Factory extended

2015 |

-New logo released
-New Chinese Website a new on-line

2016 |

- CA100 Servo won CAMRS Innovation Awards
- TOP10 Brand in China VFD market
- Officially opened updated CRM

2017 |

- CMCD Most competitive brand
- E580 won CAIMRS Intelligent control product award


New logo is a combination of an abstract phoenix formed by lines and the letter ‘Simphoenix’ which is our company’s name for short. It is overally vivid and significant. ‘Phoenix’, king of birds, which represents a spirit of constant pursuit and improvement, also implicates our corporate culture of innovation and continuous improvement. The pattern above the company’s name is an abstract picture of a phoenix composed of several lines in helical shape to simulate a wing-spreading phoenix which is going to fly. The same pattern is also like the radiating sun symbolizing the wing of technology and spirit of innovation. The entire LOGO embodies our spirit of continuous innovation and improvement, with which we are sure to lead the automation industry to a new height.



-to be excellent automation product and solution provider.


-continuously create value for customers

Enterprise Spirits

-innovation never stop


-Sincerity, all-win, dedication

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